Kirchoff & Camp has developed a proven process for turning Lazy Assets into new business opportunities.  Our four phase process covers all the aspects of new business development.

Contrast our approach with a typical business consultant that actually performs each piece of work and then delivers the results. Through the Kirchoff & Camp approach we lead an inclusive process that engages and develops your employees at the same time and improves their overall performance. Here's the key steps we adivise our clients on:

Phase 0 - Opportunity Identification

During the Opportunity Identification phase we lead your team through a rigerous process of reviewing your current assets. We look at both hard and soft assets, including the knowledge assets that you have developed as part of your business. These knowledge-based assets often lead to new ideas for products, services and other offerings that can drive new revenue for your business.

Outcomes:

• List of potential Lazy Assets
• Possible New Businesses
• Identification of Markets
• Ranking of opportunities
• Assessment Plan

Phase 1 - Opportunity Assessment

Assessing each opportunity is key to finding successful new revenue streams. We work as Business Advisers, leading your team through this process. Your team actually leads individual components of the work. They develop the insight into the market, product and/or services as we complete the assessment.

Outcomes:

• Product/Services ideas
• Market Sizing
• Revenue Sizing
• Partnering Plan
• Business Plan
• Financial Plan
• Financing Plan
• Launch Plan

Phase 2 - Lauch the Business

During the business lauch phase we bring our special marketing and product management skills to bear to help you operationalize the business opportunity. We ensure your team is driving the most critical aspects of the lauch plan and delivering to the key metrics.

Outcomes:

• Business Launch
• Marketing Programs
• Sales Programs
• Employee Development
• External Funding Programs

Phase 3 - Grow the Business

As the business grows we apply our proven performance optimization programs to ensure your business continues to grow faster than the market. We identifiy key aspects that require performance improvement and help your team develop programs that will ensure results.

Outcomes:

• Performance Improvements
• Growth Plans
• Product Improvements
• Exit Planning