Product and Service Innovation

Businesses have long engaged in product and service innovation, research, understanding buyers needs, product marketing and R&D in search of sustainable, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. However, over time many companies fail to innovate allowing their products evolve into “Me Too” products and services. Then your products and message look just like the competitors – undifferentiated.

Yet in today’s over crowded market competing head-on with “Me Too” products and services produces nothing but red ink with you and rivals fighting over a shrinking market. You will not be successful battling for shrinking markets, but through “Value Innovation” you will be able to render your rivals obsolete and unleash new demand. To thrive in the "New Reality" economy, you will need to create powerful leaps in value for your business and its products and service buyers.

We can assist in evaluating your products and services performance

• clarifying buyers needs
• identifying unmet needs in the market
• measuring value importance to buyer
• understanding buyer risk considerations
• conducting customer satisfaction surveys

We can run customer advisory boards

• testing your product & service strategy
• improving initial launch readiness
• validating market propensity and acceptance timing
• gaining insight on pricing and packaging
• validating road map and future offerings

We can ready your sales and marketing teams to create and close demand

• developing on-line buyer needs assessment tools
• designing demand creation programs and websites
• developing sale presentations, collateral and training
• developing programs for key influencers like press, recommenders and channels

Contact Us for an "Improving Product and Services Innovation" consultation